Big Picture Thinking

Design without strategy is just art.

Bringing together the best of the art world and the business world is what Big Picture BID is all about. It is one thing to know what looks good, it is another to know when to use it.

What got you here, will not get you there.

This is a Chris Do concept.

The same techniques will produce the same results. Taking a step back to look at your business as a whole will show you the way to grow out of old habits. Change can be difficult, but what is growth without risk?

A great valet is careful, but most importantly, gives back the keys.

It is taboo in the design world to ‘hand over’ the files after the work is done, let alone provide instructions for future use!

Big Picture; it doesn’t take a design agency and a creative director to print business cards. Big Picture BID establishes guidelines so the work made for you is consistent with your business identity.

You can always take back the wheel.

If your business looks weird, it is weird.

Now that you know, what do you do? Embrace the white elephant, or chase it away?

Addressing the weak points of your businesses identity is a humbling process. Honesty has the highest value, and being true to your audience is just the type of respect they’re after.

If a designer made your business look bad…

That’s not design service; that’s a design disservice.

The first part of any project is discovering what you want in the best case scenario. Any designer can create something that works; but if it doesn’t work perfectly for you, who benefits?

If a designer made your business look bad, the work was done for your competition.